IU unveils its new look for fall season

After months of research and surveys by the Athletic Department, the university unveiled IU's new colors and logos last spring. Monday, the new uniforms for IU's athletic teams with the new looks were unveiled at a Varsity Club event held in Indianapolis.\nThe athletic department has gone back to the old cream and crimson and the block IU symbol. Athletic Director Michael McNeely said the new logo was the most recognizable icon by fans of IU and its athletics.\n"We took what people already believed in and refined it into one," McNeely said. "We think that it stands the test on time. It looks ahead, but at the same time it preserves the tradition of the past."\nThe purpose of the research for the new colors and logos was the create a brand identity that all IU fans can associate IU athletics with. McNeely said he was pleased with the results of the research.\n"Our goal at the beginning was really to create a consistent image and look particularly in athletics because in the past we've had a variety of images that portrayed IU athletics," McNeely said. "We have a great university, and it's very important that we project an image that's first class and a single concept." \nMembers of the football team, the Marching Hundred and the women's cross country, field hockey and soccer teams were on hand to show off their new jerseys. Senior Enoch DeMar of the football team was one of the athletes on hand. He said the team was very pleased with the look of their new uniforms.\n"We love them. We put them on yesterday and they feel good," DeMar said. "I like the fact that they are kind of throw-backish, old school 'I', old school colors. It's the old logo, but it's new to us. We like it."\nThis year the football team will no longer have their names on the back of their uniforms. DeMar said that it made no difference to the players. Coach Gerry DiNardo said the coaching staff just decided to leave them off. IU's history has been inconsistent with the names having been left on and off.\nDiNardo believes that the new look will help fans identify IU football, saying that in the past the logos were inconsistent.\n"There were a lot of different logos that you could see," DiNardo said. "This makes us easily identifiable. Our goal is that this is over now. This is going to be our uniform. It's our colors, it's our logo."\nDiNardo believes that the reaction will be mixed depending on people's tastes. McNeely believes that the fans will like them.\n"We only had the uniforms a short time and the reaction has been very positive, very strong and very proud," McNeely said. "I think what we tried to show tonight is that we are one Indiana. When you see our uniforms, you know it's Indiana. You're not confused with any other school. These are our colors. This is our look and watch out"