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Friday, May 16
The Indiana Daily Student

Business In Brief

'Underground' store downtown closing April 27\nThe Underground retail store in downtown Bloomington at the corner of Kirkwood Avenue and Walnut Street will close April 27 as reported by owner Dennis Laszlo.\nThe Underground, which opened in December 2003, specialized in offering a unique blend of British merchandise and cell phone accessories.\nThe closure comes on the heels of a dramatic decrease in cellular phone interest at the location. All remaining British merchandise, cellular accessories and fixtures will be offered at liquidation prices.\nFor more information, call 339-0768.\nOnline fan club seeks to revive Surge soda\nCARLISLE, Pa. -- Surge blasted into the cola wars in 1997 billed as a "fully loaded citrus soda" and backed by TV ads that showed kids tripping over each other to grab a bottle.\nThat also was the peak year for sales of Surge -- Coca-Cola Co.'s challenger to PepsiCo Inc.'s popular Mountain Dew.\nThese days, Surge is scarce: Coca-Cola stopped marketing it about five years ago and has no official plans to bring it back.\nBut a far-flung band of devotees is clamoring for its revival and keeping the Surge legacy alive with a Web site -- www.savesurge.org -- featuring 500 pages of Surge testimonials, photographs of old Surge paraphernalia and even recipes for making a Surge-like beverage at home.\nCoke spokesman Scott Williamson said Coke has no plans to raise Surge's profile.\n"If there were to be increased demand for Surge, we would consider making it more widely available," he said.

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