Weber, Fox return for new video

IU will have a new football anthem come October.

The creators of “This is Indiana,” Daniel Weber and Brice Fox, began filming the new song’s video at Thursday’s football game and kept the cameras rolling all weekend.

“Your heart will beat faster when you watch it,” Weber said. “You can’t not get pumped up about it.”

Approached this summer by Vice President and Director of Intercollegiate Athletics Fred Glass to make a “This Is Indiana” for football, the IU alumni said they have been working on mixes and beats for months.

The title of the song was not disclosed, but the video will premiere Oct. 5 between the third and fourth quarters of the Penn State game.

“It’s all about momentum,” Fox said. “This season is a new beginning for IU football, and this will be the theme song.”

Ninety-degree heat was no match for the almost 100 cheerleaders, band members, IU Redsteppers and students who showed up to the stadium for a filming callout Saturday afternoon. Weber said they got more than enough good footage.

“The energy is infectious,” Weber said. “We think it will really translate through the video.”

He said Thursday’s tailgate-goers should look for themselves on the screen. The crew wanted to make the video chronicle a full game day, and filming also took place at the tailgate fields.

“We wanted to catch the hype that an IU game can generate,” Weber said.
The song features local rapper Isaac Lightfoot, whose vocals were recorded in Fox’s hotel room.

“We clipped a microphone to one of the lamps, and he just went for it,” Weber said. “The sound is amazing.”

Weber said Lightfoot will be the face of the new video. Fox said he keeps the song in tune with IU’s famous school spirit.

“Everything looks like a party,” Fox said.

And this video will look much better than its basketball counterpart, according to its makers.

Since “This is Indiana” was filmed during the winter, most of the filming happened indoors. The new video captures a more attractive, outdoor IU, Weber said.

“Everything was picture-perfect,” he said. “It’s going to be so much better. Everything’s faster, brighter, more colorful. It’s just more exciting.”

Fox and Weber said the project’s videographer, IU alumnus Roy Kramer, will make it a three-minute masterpiece.

“He was just too perfect for the project,” Fox said. “He had such an eye for the shots, and his talent will make the video what it is.”

Fox said while they proved themselves with “This is Indiana,” this new song benefited from having support from Glass and IU Athletics.

“This just needs to be part of the whole new movement,” he said. “If it doesn’t get people excited about IU football, we didn’t do our job.”

Weber and Fox said they’re not worried about it.

“It keeps you on your toes, just like this season will,” Weber said.

Follow reporter Ashley Jenkins on Twitter @ashmorganj.