Barilla is bad

In statements made by Barilla CEO Guido Barilla, the company made it clear that its commercials were to uphold “traditional families,” and that gays were not to be part of the advertising.

As a pasta eater, it is important to consider what the product is that’s being sold.

On one hand, pasta is not a matter of social commentary. Eating pasta that does not support gay rights does not necessarily make you de-value your gay neighbors or friends.

At the same time, though, the only real way a consumer has to make social change is to speak with one’s wallet. The customer has the distinct opportunity to voice his or her opinion by choosing another pasta.

One of the greatest criticisms of this mentality is that one person refusing to buy pasta won’t bankrupt a company, and, therefore, won’t cause it to change its policy.

There are multiple companies who actively support “traditional marriage agendas,” companies who are not worthy of any rational person’s business.

AutoZone, Urban Outfitters and Salvation Army are Bloomington businesses whose corporate heads deny support to gay rights by donating to anti-gay politicians and legislation.

Buying into a company that holds views contrary to consumers’ isn’t about the views of the company. It is giving the consumer the opportunity to reflect on what he believes, and then act according to his moral compass.

An individual who chooses not to purchase Barilla pasta isn’t doing so to change the company. He is doing it to reflect his own opinions and how they match the world around him.

­— azoot@indiana.edu
Follow columnist Austin Zoot on Twitter @austinzoot12.